Hennessy is celebrating its 250th anniversary celebration this year. In this vein, its annual music-fest “Hennessy Artistry” for this year is themed“Hennessy loves Music”.
The first artiste to be unveiled was R&B singer and songwriter Praiz. He was unveiled on Wednesday August 5th 2015 as one of three acts that will serenade music and Hennessy lovers in this year’s event. Vector, the prolific Hip Hop lyricist came next on Friday August 7 2015, and bringing his blend of Afro Beat and Dance Hall music, Burna Boy the Afro Fusionist was unveiled on Tuesday August 11th respectively.
The Hennessy Brand Manager revealed that Hennessy Artistry will be celebrating music from a genre perspective across different months. “Hennessy in Nigeria has been known in recent times as a key player role in the growth of the music industry and as such, Hennessy is drawing attention to other genres in the music industry that may not be celebrated as they should in Nigeria”.
“We also want to explore music through our headliners’ experiences, their stories and their potentials. We are identifying with the artistes’ personal struggle of realizing and never giving up on their talents amidst all the challenges, especially in their choice of music genres”
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